GoSafe Spending 164/2025
FOI Reference: 164/2025
Request:
Re: GoSafe
I would like to request the total spend (excluding VAT) for the last three financial years on advertising / promotional activity or anything that could be seen as similar (eg. displace, audio, print , digital etc) , and this year to date.
I would like to request the totals per publishing entity placed with, eg. but not limited to; Newsquest, Reach PLC, Global Radio, Facebook, Twitter, Vivid Outdoor, Clear Channel, Wrexham Dotcom Ltd etc.
If it is possible to provide a break down of type of spend per total per publisher eg. the split or explanatory labelling between recruitment advertising, public notices (statutory notices), event promotional advertising and the like that would be greatly appreciated however not required.
If the titles of the publications the adverts appeared in are known, can they be included alongside the publishers name, again appreciated but not required.
Response:
I can confirm that Dyfed-Powys Police does hold the information requested, however some of the data is being withheld under Section 43(2) exemption (please see the end of the document for an explanation of the applied exemption).
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2024/2025 |
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Date |
Type |
Provider |
Amount (Ex. VAT) |
|
July |
Advertisement |
WalesOnline (Facebook posts) |
Section 43(2) |
|
June |
Merchandise |
Total Merchandise (Various reflective road safety items) |
Section 43(2) |
|
April |
Newsletter |
Mailchimp |
Section 43(2) |
|
May |
Newsletter |
Mailchimp |
Section 43(2) |
|
June |
Newsletter |
Mailchimp |
Section 43(2) |
|
July |
Newsletter |
Mailchimp |
Section 43(2) |
|
August |
Newsletter |
Mailchimp |
Section 43(2) |
|
September |
Newsletter |
Mailchimp |
Section 43(2) |
|
November |
Advertisement |
Reach PLC (Drink/Drug Driving advert) |
Section 43(2) |
|
November |
Advertisement |
LocaliQ (Drink/Drug Driving social media adverts) Penarth Times, North Wales Chronicle, South Wales Guardian, Western Telegraph, South Wales Argus, Leader Live, Rhyl Journal, Powys County Times |
Section 43(2) |
|
- |
- |
Total: |
£12,203.05 |
|
2023/2024 |
|||
|
Date |
Type |
Provider (Campaign) |
Amount (Ex. VAT) |
|
April |
Advertisement |
RouteMedia (Digivans and digital displays - Motorcycle safety, vulnerable road users, drink/drug drive) |
Section 43(2) |
|
May |
Advertisement |
WalesOnline (Articles and Ads - various campaigns) |
Section 43(2) |
|
September |
Advertisement |
Global (Bus adverts - Close Pass/Vulnerable road users campaigns) |
Section 43(2) |
|
October |
Advertisement |
RouteMedia (Digital van displays - Xmas Drink Drug Drive campaign) |
Section 43(2) |
|
October |
Advertisement |
Global (Bus adverts - Xmas Drink Drug Drive campaign) |
Section 43(2) |
|
October |
Advertisement |
North Wales OPCC contribution (Xmas Drink Drug Driving campaign) |
-£1,125.00 |
|
November |
Merchandise |
Total Merchandise (Bottles, pens, slap bands, hi-vis bags, stickers) |
Section 43(2) |
|
November |
Merchandise |
Design Print (GoSafe Table Cloths for shows/events) |
Section 43(2) |
|
November |
Merchandise |
Design Print (Various leaflets) |
Section 43(2) |
|
December |
Advertisement |
Dyfed-Powys OPCC contribution Xmas Drink Drug Driving campaign |
-£1,125.00 |
|
December |
Advertisement |
South Wales OPCC contribution Xmas Drink Drug Driving campaign |
-£1,125.00 |
|
January |
Advertisement |
FirstCar (Young Driver Operation Snap advert) |
Section 43(2) |
|
February |
Advertisement |
FirstCar (TikTok partner contribution for production of various road safety videos) |
Section 43(2) |
|
March |
Equipment |
Design Print (Various staff uniform for shows/events) |
Section 43(2) |
|
- |
- |
Total: |
£23,304.97 |
|
2022/2023 |
|||
|
Date |
Type |
Provider |
Amount (Ex. VAT) |
|
June |
Merchandise |
Amazon (Giant Road Safety Connect 4 for shows/events) |
Section 43(2) |
|
October |
Advertisement |
FirstCar (Full page advert Young Drivers Operation Snap) |
Section 43(2) |
|
October |
Merchandise |
Total Merchandise (Various road safety themed items for shows/events) |
Section 43(2) |
|
October |
Advertisement |
Global (Safety by Choice campaign) |
Section 43(2) |
|
October |
Merchandise |
Incentive Plus (Drink/Drug/Sleep deprivation Goggles for shows/events) |
Section 43(2) |
|
December |
Advertisement |
RouteMedia (Digital Screen – Drink/Drug Driving Campaign) |
Section 43(2) |
|
November |
Advertisement |
Global (Safety by Choice hosting fee) |
Section 43(2) |
|
November |
Advertisement |
Global (DAX and Podcast - Drink/Drug Driving campaign) |
Section 43(2) |
|
December |
Advertisement |
RouteMedia (Digital Screens Drink/Drug Driving campaign) |
Section 43(2) |
|
January |
Advertisement |
NW OPCC contribution (Drink/Drug Driving campaign) |
-£1,500.00 |
|
January |
Advertisement |
SW OPCC contribution (Drink/Drug Driving campaign) |
-£1,650.00 |
|
March |
Merchandise |
Display Sense (Display cubes for shows/events) |
Section 43(2) |
|
March |
Merchandise |
Stress Balls UK (Speed Camera Stress Balls for shows/events) |
Section 43(2) |
|
March |
Merchandise |
All Branded (Various merchandise for shows/events) |
Section 43(2) |
|
- |
- |
Total: |
£27,256.84 |
|
2021/2022 |
|||
|
Date |
Type |
Provider |
Amount (Ex. VAT) |
|
April |
Advertisement |
Golwg (Article) |
Section 43(2) |
|
April |
Advertisement |
South Wales Police (Design work for campaign) |
Section 43(2) |
|
May |
Advertisement |
South Wales Police (Design work for campaign) |
Section 43(2) |
|
May |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
July |
Advertisement |
Golwg (Article) |
Section 43(2) |
|
July |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
July |
Advertisement |
South Wales Police (Design work for campaign) |
Section 43(2) |
|
July |
Advertisement |
WriteMedia (Creation of Young Driver campaign website) |
Section 43(2) |
|
August |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
August |
Advertisement |
Golwg (Article) |
Section 43(2) |
|
October |
Advertisement |
FirstCar (Full page advert Young Drivers Operation Snap) |
Section 43(2) |
|
October |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
October |
Advertisement |
South Wales Police (Design work for campaign) |
Section 43(2) |
|
October |
Advertisement |
South Wales Police (Design work for campaign) |
Section 43(2) |
|
November |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
December |
Advertisement |
FirstCar (Homepage digital advert) |
Section 43(2) |
|
December |
Merchandise |
SoloPress (Road Safety leaflets) |
Section 43(2) |
|
- |
- |
Total: |
£7,743.97 |
Explanation of the applied exemption:
Section 43(2) - Commercial Interests
“(2) Information is exempt information if its disclosure under this Act would, or would be likely to, prejudice commercial interests of any person (including the public authority holding it).”
This is a qualified and class-based exemption. As a class-based exemption, legislators have already accepted the harm in release of this class of information. As a consequence, there is no requirement to evidence the harm in disclosing such information. However, as the exemption is a qualified exemption there is a requirement to apply the public interest test, as detailed below.
Public Interest Test:
Considerations Favouring Disclosure:
There is a requirement to provide to the general public a better understanding of how public funds are spent. One of the underlying principles of the Act is the need for openness and transparency. In this case, there is a public interest in establishing that Dyfed-Powys Police has negotiated a competitive rate in relation to advertising / promotional products.
Considerations Favouring Non-Disclosure:
In this case, to release details relating to the costs of advertising / promotional products would likely to prejudice the commercial interests of the current suppliers by adversely affecting its bargaining position during contractual negotiations which would result in the less effective use of public money. This would not only prejudice the commercial interests of the company/supplier but also that of Dyfed-Powys Police, as the release of this information may also affect the competitiveness of the contract which in turn would affect the relationship the force has with the company/supplier which could result in civil action from a third party.
Balancing Test:
When balancing the public interest test, we have to consider whether the information should be released into the public domain. Advantages and disadvantages of disclosure need to be weighed against each other. In this case there is the use of public funds favouring disclosure which needs to be weighed against the damage that would occur to any ongoing or future tender process and the commercial interests of third parties.
By releasing the requested information, the commercial interests of a business and individuals may be compromised including that of Dyfed-Powys Police, along with the relationship that Dyfed-Powys Police has with that company/supplier or persons. Therefore, the factor favouring non-disclosure, which is that damage would occur to any future tender process and the commercial interests of third parties, outweighs the factor favouring disclosure, which is better understanding of how public funds are spent.
As such, the public interest favours non-disclosure of the information at this time. Therefore, in all the circumstances of the case, the public interest in maintaining the exemption outweighs the public interest in disclosing the information.
It should be noted that as a result of the systems adopted by Dyfed-Powys Police in relation to the recording of such information that the information released may or may not be accurate.
This is a response under the Freedom of Information Act 2000 and disclosed on 14/02/2025.
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