Social media spend 193/24
FOI Reference: 193/2024
Request:
I would like to request all the following numbers for these years: 2019, 2020, 2021, 2022, 2023.
1) Total spend on social media (including staff costs, software, paid ads etc)
2) Number of staff employed to work on social media (full time equivalent)
3) Total spend for PR and communications inc. social media (including staff costs, software, advertising etc)
4) Number of staff employed in the PR and communications team (full time equivalent)
Regarding parts 1 and 3 ideally I would like this broken down into categories such as:
Staff costs (e.g salaries, training, travel expenses) Software costs (e.g monitoring and scheduling tools) Advertising costs (e.g paid facebook ads, printed materials) Then any other relevant category breakdowns you can provide.
If you cannot provide all the data within the specified time and budget constraints, then you can focus on the years 2021, 2022, 2023.
Response 1:
I can confirm that Dyfed-Powys Police does hold the information requested, as outlined below.
We do not have separate amounts for the PR/ Social media costs. But we do have a corporate communications team whose costs are as follows;
|
Annual spend by Corporate Communications team |
|
|
2019/20 |
£345,549 |
|
2020/21 |
£439,945 |
|
2021/22 |
£527,669 |
|
2022/23 |
£422,520 |
|
2023/24 |
£313,096 |
Response 2:
I can confirm that there is no information held by Dyfed-Powys Police due to the fact that we don’t have any staff entirely dedicated to social media - nor do we have anyone with anything relating to this in their role titles.
Response 3:
Please see Response 1.
Response 4:
I can confirm that Dyfed-Powys Police does hold the information requested, as outlined below.
|
Staff employed in PR/ Communications team |
|
|
2019 |
10 |
|
2020 |
10 |
|
2021 |
12 |
|
2022 |
11 |
|
2023 |
7 |
|
2024 |
6 |
It should be noted that as a result of the systems adopted by Dyfed-Powys Police in relation to the recording of such information that the information released may or may not be accurate.
(This is a response under the Freedom of Information Act 2000 and disclosed on 27/03/24)